The Highlights:
7x+ in-platform ROAS
+28% year over year
$1M+ profitable ad spend
+29% year over year
42% decrease in Cost per Purchase
year over year
The Challenge:
Acquire customers for high price point products specific to a niche audience that are interested in outdoors and offroad vehicles.
The Solution:
Proper use of creative by platform medium. Through continuous testing and utilizing data we were able to optimize our creative input to help drive optimal engagement while providing the information needed to drive conversions.
Digging into the data. We spend time scouring the data to help optimize how we are building our campaign and audience structure. This ultimately helped lower our CPA through efficient audience structuring with a simple campaign structure.
Landing page testing. We were able to set up multiple multivariate tests through different landing pages based on vehicle type. This allowed us to quickly see statistical significance in what drives on-site conversions.

The Results:
Through continuous testing and iterations of content we were able to help drive increased engagement, follows, and likes. The building of those engaged audiences allowed us to retarget high-intent people driving conversions.
We noticed a 28% increase in ROAS while hitting over $1M in profitable ad spend. By targeting higher intent audiences with higher cost ad-types and lower intent audiences with lower cost ad-types we were able to lower cost per purchase by 42%.