# Strat88

> Strat88 is a paid media agency for eCommerce brands, operated by Illuminent Co, LLC (DBA Strat88), based in Anaheim, California. We plan and manage full-funnel paid media, conversion rate optimization, and email/SMS automation, measured by business outcomes (MER, CAC, incremental revenue) rather than in-platform ROAS.

Founded in 2020. Led by Brian Jeffries (Founder, Head of Strategy, 13+ years in paid media and eCommerce growth) and Ian Harvey (Performance Marketing Lead). Senior strategists work directly on every account; there is no hand-off to junior teams.

## Services

- [Paid Media Campaign Management](https://strat88.com/paid-media/): Strategic campaign management across Meta, Google, TikTok, Pinterest, and YouTube, focused on profitable scale.
- [Growth Strategy Consulting](https://strat88.com/growth-strategy/): Senior-level growth planning built on unit economics, for eCommerce brands scaling past founder-led marketing.
- [Conversion Rate Optimization](https://strat88.com/cro/): Data-driven testing and UX improvement that turns more existing traffic into revenue.
- [Email & SMS Automation](https://strat88.com/email-sms/): Lifecycle flows that grow repeat purchase rate and customer LTV on owned channels.

## Results

- [Tradition Hardware case study](https://strat88.com/case-studies/tradition-hardware/): Premium solid brass hardware brand tripled revenue in twelve months with full-funnel paid media.
- [KC HiLiTES case study](https://strat88.com/case-studies/kc-hilites/): Automotive lighting brand made every ad dollar work 2.4x harder.
- [IEE case study](https://strat88.com/case-studies/iee/): 33% less ad spend with 13% more conversions; cost per acquisition down 41% year over year.
- [Sackett Ranch case study](https://strat88.com/case-studies/sackett-ranch/): Profitable growth for a bootstrapped western retailer.
- Aggregate client results: $1M+ profitable ad spend managed, 7x average in-platform ROAS, -42% average cost per purchase.

## Blog

- [Strat88 Blog](https://strat88.com/blog/): Practical articles on paid media, retention, CRO, growth strategy, and AI in eCommerce marketing.
- [Agentic Commerce and AI Shopping](https://strat88.com/blog/agentic-commerce-ai-shopping-marketing/): What AI-referred traffic converting 42% better means for eCommerce marketers.
- [Q4 Paid Media Planning](https://strat88.com/blog/q4-paid-media-planning/): Month-by-month BFCM preparation framework.
- [eCommerce Metrics That Matter](https://strat88.com/blog/ecommerce-metrics-ltv-cvr-mer/): Why MER, LTV, and CVR beat platform-reported ROAS.

## Contact

- [Contact / book a strategy call](https://strat88.com/contact/)
- Email: info@strat88.com
- LinkedIn: https://www.linkedin.com/company/strat88/