We help eCommerce brands grow on Amazon with advertising that protects profitability, not just chases rank. From Sponsored Products to Sponsored Brands and Sponsored Display, every campaign is managed around efficiency, contribution margin, and durable, profitable growth.
Book a strategy call →For a DTC brand, Amazon is not a side channel. It is where a huge share of discovery and buying now happens, and ignoring it leaves growth, and brand control, on the table. Run well, Amazon compounds with your own site and your paid media instead of competing with them, rounding out the full-funnel experience that actually grows the brand.
Amazon now drives more than 40% of US online sales. For most brands, that is too much of the market to sit out.
About half of US product searches start on Amazon, not Google. It is where shoppers go to decide what to buy.
Amazon is not either/or. Run well, it reinforces your DTC store and paid media instead of cannibalizing them.
Amazon advertising should be accountable to the business, not just the ad console. We manage campaigns to the numbers that decide whether growth is actually profitable, studying how spend contributes to new customers, contribution margin, and organic rank, not just clicks and impressions.
That is why we do not optimize to ACoS alone. We manage toward TACoS, profitability, and total revenue growth, so paid spend compounds into stronger organic visibility instead of quietly eating your margin.
Amazon is a new service line for Strat88, held to standards that are not new. For years we have driven profitable, efficient growth for ecommerce brands, measuring every channel on the business, not the platform dashboard. That is the discipline we bring to your Amazon account.
From campaign strategy and keyword research to bid management and reporting, every part of the work is built to cut wasted spend, improve efficiency, and drive more profitable growth on Amazon.
Most accounts leak budget to branded terms, loose targeting, and campaigns nobody has pruned in months. We will show you where.
Every engagement starts with the economics behind the account: margins, category competition, and where advertising is leaving profit on the table. From there we build a clear plan, execute with discipline, and keep refining around efficiency and rank.
We audit your campaign structure, keyword coverage, search-term reports, and category competition to find wasted spend and the keywords worth owning.
We turn those findings into a focused PPC plan built around your margins, priority products, and profitable growth targets.
We build and launch campaigns across Sponsored Products, Brands, and Display, with clean structure and deliberate targeting.
We manage bids, budgets, and negatives to TACoS and contribution margin, feeding paid performance back into organic rank.
We use AI to monitor and improve campaigns faster, not to run them on autopilot. Connected to your advertising data, it surfaces wasted spend, bid opportunities, and search-term trends in near real time, while the strategy calls stay with a senior human.
From Amazon advertising and listing optimization to paid media, CRO, email, and growth consulting, we build connected strategies that improve acquisition, strengthen retention, and support more profitable decisions as you scale.