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03 · Conversion Rate Optimization

More Revenue From the Traffic You Already Have

Conversion rate optimization that turns more of your visitors into customers. We use data-led site testing and UX improvements to lift conversion and checkout rates, so you grow revenue and profitability without spending a dollar more on ads.

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Our Point of View

What CRO means to Strat88.

Conversion optimization is the most efficient growth lever you have. Every extra point of conversion makes your traffic, your ad spend, and your email list all worth more, without adding a dollar of cost.

That's why we treat CRO as a revenue discipline, not a checklist of tweaks. We start from your data and your economics, form clear hypotheses about what's stopping people from buying, and test our way to a site experience that converts more visitors into customers.

What's Included

Everything that moves your conversion rate.

From audit and analytics to testing and UX, every part of the work is focused on one outcome: turning more of your existing visitors into customers and revenue.

Conversion and UX audits
A/B and multivariate testing
Analytics and funnel tracking
Landing page optimization
Checkout and cart optimization
Ongoing test roadmap and reporting
How We Work

A structured testing process, not guesswork.

We don't redesign on opinion or chase random tweaks. We find where visitors drop off, prioritize the changes most likely to lift revenue, and prove what works with real user behavior before it ships.

01

Audit

We dig into your site, analytics, and funnel to find exactly where visitors hesitate, drop off, and where revenue is leaking out.

02

Prioritize

We turn findings into a ranked test roadmap, focusing first on the changes most likely to lift conversion and revenue.

03

Test

We run structured experiments with proper measurement, so every change is validated by real user behavior, not by opinion.

04

Scale

We roll out proven winners, retire what doesn't work, and keep compounding the gains through a continuous testing cycle.

AI, Applied

AI makes the testing faster and sharper.

We use AI to move quicker and see more, not to replace the testing discipline. It helps us reach insight and get tests live faster, while the hypotheses stay grounded in your data and economics.

  • Behavior analysis Surface friction and drop-off from session and analytics data, faster.
  • Variant generation Draft test copy and layout variations in minutes, not days.
  • Personalization Right-sized, practical setups that tailor the experience to intent.
Case Study
International Education Evaluations

Landing page and conversion work that turned more of the same traffic into customers.

Ad efficiency doesn't stop at the click. Alongside the media strategy, we ran conversion optimization on the site and rebuilt key landing pages to improve the post-click experience, converting more of the traffic the ads were already paying for and helping drive acquisition cost sharply down.

+13%
More conversions
-41%
Cost per acquisition, YoY
-33%
Ad spend, same growth
Read the full case study →
Before You Start

What to know before getting started.

01 What is conversion rate optimization, exactly?
CRO is the practice of increasing the percentage of your visitors who take action, whether that's buying, subscribing, or checking out. Through data-led testing and UX improvements, we get more results from the traffic you already have, rather than paying for more of it.
02 How is this different from just redesigning our site?
A redesign is an opinion. CRO is evidence. We don't rebuild on taste; we test specific changes against real user behavior so every update is validated to actually lift conversion before it becomes permanent. That protects you from expensive redesigns that quietly hurt performance.
03 What do you actually test and change?
Anything that affects whether a visitor converts: headlines and offers, page layout and product pages, navigation, forms, mobile experience, and the checkout and cart flow. We prioritize by expected impact, so we work on the highest-value changes first.
04 How does CRO work with our paid media?
They compound. A higher conversion rate makes every click you pay for more valuable, which lowers CAC and lifts ROAS without increasing spend. It works whether or not we manage your ads, but the two together are where the biggest efficiency gains come from.
05 How much traffic do we need for this to work?
Enough for tests to reach statistical significance in a reasonable timeframe. If your volume is lower, we lead with high-impact UX fixes and qualitative insight rather than slow experiments. We'll tell you honestly what's testable in the conversion audit.
06 How do we get started?
It starts with a conversion audit: a review of your site, analytics, and funnel to find where you're losing conversions and where the fastest wins are, before you commit to anything.

Services designed to grow the whole business.

From paid media and CRO to email, SMS, and growth consulting, we build connected strategies that improve acquisition, strengthen retention, and support more profitable decisions as you scale.

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