Our Services
Paid Media Campaign Management Growth Strategy Consulting Conversion Rate Optimization Email & SMS Automation
Case Studies
About
About Us Process Blog
Contact
The Strat88 Blog

Growth, Explained

Strategy notes from the team managing paid media, retention, and CRO for eCommerce brands every day. No hype, just what the numbers say and what to do about it.

Paid Media
Featured

Q4 Paid Media Planning: Why Your BFCM Strategy Needs to Start in July

Q4 CPMs run 25-60% above annual average. Learn why winning BFCM paid media strategies start in July, and get our month-by-month planning framework.

Jul 6, 2026·6 min read
Read the article →

All articles

Paid Media

Q4 Paid Media Planning: Why Your BFCM Strategy Needs to Start in July

Q4 CPMs run 25-60% above annual average. Learn why winning BFCM paid media strategies start in July, and get our month-by-month planning framework.

Jul 6, 2026·6 min read
Growth Consulting

Focus on the Right Metrics: Why LTV, CVR, and MER Matter More Than Revenue

Revenue and traffic do not pay the bills. Learn why LTV, conversion rate, and MER are the three ecommerce metrics that actually determine profitability.

Jul 1, 2026·5 min read
Email & SMS

Flows Over Campaigns: Why 5% of Your Email Sends Should Drive 40% of Your Email Revenue

Email flows generate ~41% of email revenue from just 5.3% of sends. Here are the automated flows every ecommerce brand needs, and how to build them right.

May 8, 2026·5 min read
Growth Consulting

Fractional CMO vs Full-Time Hire in 2026: A Decision Framework for $1M-$10M Brands

1 in 4 US companies now uses fractional executives. A practical framework for $1M-$10M brands deciding between a fractional CMO and a full-time hire.

Mar 19, 2026·5 min read

Reading is free. So is the first call.

Let's talk through what these strategies would look like applied to your brand.

Book a strategy call →