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06 · Amazon Listing Optimization

Amazon Listing Optimization That Converts

We help eCommerce brands turn Amazon traffic into sales with listings built to convert. From titles, imagery, and A+ Content to search optimization and A/B testing, we sharpen every part of the page that decides whether a click becomes a sale.

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No pitch. A clear look at where Amazon can move the business.
Why Amazon Now

Amazon completes the growth picture.

For a DTC brand, Amazon is not a side channel. It is where a huge share of discovery and buying now happens, and ignoring it leaves growth, and brand control, on the table. Run well, Amazon compounds with your own site and your paid media instead of competing with them, rounding out the full-funnel experience that actually grows the brand.

40%+

Of US ecommerce

Amazon now drives more than 40% of US online sales. For most brands, that is too much of the market to sit out.

~50%

Of product searches

About half of US product searches start on Amazon, not Google. It is where shoppers go to decide what to buy.

Compounds

With your site and ads

Amazon is not either/or. Run well, it reinforces your DTC store and paid media instead of cannibalizing them.

Our Point of View

What listing optimization means to Strat88.

A great listing is where the sale is actually won. You can drive all the traffic in the world, but if the page does not convert, the spend is wasted. We treat the listing as a conversion asset and a ranking asset at once, because on Amazon the two feed each other.

We optimize around the outcomes that matter: conversion rate, organic rank, and total sales, not vanity edits. Better content lifts conversion, higher conversion lifts rank, and stronger rank lowers your dependence on paid traffic over time.

Track Record

The same growth discipline, now on Amazon.

Amazon is a new service line for Strat88, held to standards that are not new. For years we have driven profitable, efficient growth for ecommerce brands, measuring every channel on the business, not the platform dashboard. That is the discipline we bring to your Amazon account.

10X
Blended ROAS for a client, 2026 YTD
+145%
Year over year return on ad spend
10+ yrs
Scaling ecommerce brands
Results shown are from Strat88's ecommerce paid media work.
What's Included

Everything your Amazon listings need to convert.

From copy and creative to search optimization and testing, every part of the work is built to lift conversion, strengthen organic rank, and grow profitable sales on Amazon.

Listing copy and on-page SEO
Backend search-term optimization
A+ Content and Brand Story
Brand Store design
Product imagery and infographics
A/B testing with Manage Your Experiments
Competitor and category benchmarking
Search Query Performance (SQP) analysis

Not sure what your listings are leaving on the table?

Weak titles, thin content, and missed keywords quietly cap conversion on every click you pay for. We will show you where.

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How We Work

A disciplined process, driven by your data.

Every decision is driven by data, not opinion. We read Search Query Performance to see the exact terms shoppers use to find products like yours, and your Amazon PPC results to see what actually converts, then build the listing around both.

01

Assess

We audit your listings, keyword coverage, imagery, A+ Content, and reviews, and pull Search Query Performance (SQP) data to see the exact terms shoppers use to find and buy products like yours.

02

Strategize

We turn that search and conversion data into a listing plan built around the keywords worth owning and the buying questions your page needs to answer.

03

Activate

We rebuild titles, bullets, imagery, and A+ Content to convert, feeding in the angles and offers your PPC data already proves convert, then set up structured tests where the upside is biggest.

04

Optimize

We run A/B tests, track conversion and rank, and keep refining so the page keeps compounding gains over time.

AI, Applied

AI makes listing optimization faster and sharper.

We use AI to find and fix listing problems faster, not to auto-generate throwaway content. Connected to your listing and search data, it surfaces content gaps, keyword opportunities, and health issues in near real time, while the strategy and final copy stay with a senior human.

  • Listing and content analysis AI reading your listings and search terms to flag missed keywords, weak sections, and conversion gaps.
  • Test ideation Draft and prioritize A/B test ideas for titles, images, and content faster, so you are always testing the highest-upside changes.
  • Competitive comparison AI reads the listings you compete with so we can sharpen your titles, images, and content to out-convert them, not just match them.
Before You Start

What to know before getting started.

01 What types of businesses is this service best suited for?
Essentially any brand selling on Amazon. Whether your traffic is not converting the way it should, you are launching new products that need conversion-ready listings from day one, or you simply want a sharper, better-performing page, almost any listing has room to improve.
02 Do you rewrite the full listing, or just parts?
It depends on where the opportunity is. Sometimes it is a full rebuild of titles, bullets, imagery, and A+ Content, and sometimes it is targeted fixes to the pages leaving the most sales on the table.
03 Do you run A/B tests on listings?
Yes. We use Amazon's Manage Your Experiments where a listing qualifies, and layer in third-party testing tools to run experiments faster than native testing allows. Either way, changes to titles, images, and A+ Content are backed by real conversion data, not opinion.
04 How does this work alongside advertising?
Closely. Ads drive the click and the listing wins the sale, so listing work and Amazon PPC management reinforce each other. Many brands run both together.
05 How do you measure success?
We look at click-through rate, conversion rate, organic rank, and total sales, not just cosmetic changes. The goal is a page that earns the click, converts better, and ranks higher, lowering your reliance on paid traffic over time.

Services designed to grow the whole business.

From Amazon advertising and listing optimization to paid media, CRO, email, and growth consulting, we build connected strategies that improve acquisition, strengthen retention, and support more profitable decisions as you scale.

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