About Us

The Team Behind Profitable Growth

Strat88 was built by marketers who have sat on both sides of the table: in-house and agency. We build transparent, profit-first strategies for eCommerce brands, and we operate like part of your team, not a vendor.

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Our Story

Strat88 started because goals kept getting lost in translation.

Years inside in-house teams and marketing agencies taught us the same lesson from both directions: business goals get diluted as they pass from founder to agency to ad account. Brands end up with reports full of platform metrics and no clear answer to the only question that matters: is this making the business more money?

Strat88 was founded to close that gap. Every strategy we build starts with your unit economics and ends with the metrics owners actually care about, including MER, CAC, and incremental revenue, not just in-platform ROAS.

Because we've worked client-side, we understand the pace and the multitasking small teams juggle. We keep communication clear, reporting honest, and decisions tied to profitability, so you always know where your growth is coming from and what it costs.

Our Team

Meet the people invested in your success.

A senior team, not a hand-off to juniors. The people you meet on the first call are the same people building your strategy, managing your campaigns, and answering your questions.

Brian Jeffries

Founder · Head of Strategy

Brian is a digital marketing leader specializing in paid media, eCommerce growth strategy, and conversion rate optimization. With over 13 years of experience scaling brands, he translates complex data into clear decisions that grow revenue and protect profitability.

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Ian Harvey

Performance Marketing Lead

Ian turns strategy into performance, managing paid media across multiple channels. He's built his approach around a simple conviction: platform-reported numbers aren't the truth, business results are. Clients rely on him for incisive analysis, fast execution, and reporting that measures what actually drives revenue.

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How We Operate

Three commitments we make to every client.

Transparency

You see what we see: the data, the decisions, and the reasoning behind them. Regular, concise updates keep you informed without slowing anyone down.

Profit First

We optimize for the numbers that pay your bills: MER, CAC, and incremental revenue. In-platform metrics are inputs, never the goal.

Partnership

We work as an extension of your team. Most of our client relationships span years because we treat your growth targets as our own.

Client Results

The numbers our partners see.

$2M+

Profitable ad spend managed

10x

Blended in-platform ROAS

-71%

Cost per purchase reduction

Based on top client results.

"The team at Strat88 have been instrumental in the growth of KC. I appreciate their work ethic, accountability and overall integrity when working on vast and complex projects. I know I can trust them to provide me the best in class domain expertise when I need it the most. We have been working together for half a decade and love the work that they produce in every aspect."

Andy Wang

Head of Growth, KC HiLiTES

"Working with Strat88 has helped grow our business tremendously. They really seek to understand our goals and are efficient at building out proper strategies to achieve those goals within our business's parameters. They are conscientious as to how best to utilize ad spend. They have been a major asset to the expansion of Old Mill Brick."

Ethan Stevenson

Marketing Manager, Old Mill Brick

Get a team that's as invested in your success as you are.

Tell us your growth goals and we'll show you exactly how we'd approach them: no pressure, no boilerplate pitch.

Book a strategy call →