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Our Process

A Proven Process for Profitable eCommerce Growth

Four clear steps take you from first call to compounding results. No black boxes and no vanity metrics, just a transparent system for turning marketing spend into efficient, scalable revenue.

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Why Process Matters

Growth you can repeat beats wins you can't explain.

Plenty of agencies can point to a good month. Far fewer can tell you why it happened and how to do it again. That's the difference process makes.

Our process exists to keep your goals at the center of every decision. Each step connects strategy to your unit economics, so campaigns are judged on MER, CAC, and incremental revenue, the numbers that actually grow your business, rather than in-platform metrics that only look good in a report.

You'll always know what we're doing, why we're doing it, and what it's returning.

The Four Steps

From first call to compounding growth.

Every engagement follows the same proven structure, adapted to your brand, your goals, and the services that fit them best.

STEP 01

Discovery & Goal Alignment

We start by understanding your business, not your ad account. We dig into your goals, unit economics, audience, and competitors, then match you with the services most likely to move the numbers you care about. You leave this step with a clear growth roadmap, whether or not you work with us.

What happens here
  • Stakeholder interviews and goal setting
  • Account, analytics, and funnel audit
  • Market and competitor research
  • Service selection matched to your goals
STEP 02

Strategy & Launch

Next we turn the roadmap into an actionable plan: channels, budgets, creative direction, and the measurement to prove what's working. We collaborate closely with your team to refine it, then launch with proper tracking in place from day one, so every dollar is accountable from the first click.

What happens here
  • Channel, budget, and creative strategy
  • Tracking and measurement setup
  • Campaign builds across chosen platforms
  • Launch with clear success benchmarks
STEP 03

Reporting & Optimization

Once live, we monitor performance daily and optimize continuously. You get concise, transparent reports built around business metrics, plus regular strategy conversations, so you're never guessing where your money is going. We act as an extension of your team and involve you in the decisions that matter.

What happens here
  • Data-driven optimization on a regular cadence
  • Clear reports on MER, CAC, and revenue
  • Creative and audience testing
  • Open communication and shared decisions
STEP 04

Scale & Ongoing Support

When results are proven, we scale what works: expanding budgets, adding channels, and layering in services like CRO and email automation to compound the gains. We revisit strategy regularly as your business and the market evolve, so growth keeps building instead of plateauing.

What happens here
  • Scaling proven campaigns and budgets
  • New channel and service expansion
  • Quarterly strategy reviews
  • Ongoing refinement as your market shifts
What Makes It Different

Built for accountability, not activity.

Lots of agencies have a process. Ours is designed around one promise: you will always be able to connect what we do to what your business earns.

01

Transparent by Default

You see the data, the decisions, and the reasoning behind them. Reports are concise and honest, even when the news is mixed.

02

Profit-First Metrics

We report on MER, CAC, and incremental revenue, not just in-platform ROAS. If a campaign doesn't make business sense, it doesn't run.

03

Senior Team, Direct Access

Your account is handled by the same senior team you meet on day one. No layers, no hand-offs, no account manager telephone game.

What To Expect

Your first 90 days with Strat88.

Weeks 1 to 2

Clarity

Audit complete, goals aligned, and a growth roadmap in hand. You'll know exactly where the opportunities are and what we'll do first.

Weeks 3 to 6

Momentum

Campaigns live with full tracking in place. Early data starts shaping optimization, and you're getting regular, plain-language updates.

Weeks 7 to 12

Traction

Winners identified and scaling. Reporting shows clear movement on the metrics that matter, and the roadmap for the next quarter takes shape.

See what this process would look like for your brand.

Book a strategy call and we'll walk through your goals, your numbers, and exactly how we'd approach step one. No pressure, no boilerplate pitch.

Book a strategy call →