How a full-funnel paid media strategy across Meta, Pinterest, Google, and YouTube helped a premium solid brass hardware brand triple revenue in twelve months.
Tradition Hardware, a growing eCommerce startup, specializes in premium solid brass hardware designed for timeless interiors. The brand had strong product-market fit, but paid marketing performance wasn't keeping pace.
A high cost per acquisition and low return on ad spend meant the company needed a performance marketing strategy that could reduce acquisition costs, improve efficiency, and scale online sales to meet aggressive annual goals.
We expanded Tradition Hardware's campaign structure into a complete digital marketing funnel that nurtured customers from awareness to conversion. Top-of-funnel campaigns on Meta and Pinterest combined traditional ad sets with advanced automated targeting, including Meta Advantage+ and Pinterest Performance+, reaching new audiences efficiently while optimizing for a lower CPA.
We identified a gap in creative storytelling across the funnel, so we focused on inspiring content at the top and educational, conversion-driven content at the bottom. Using Tradition Hardware's in-house photography and product visuals, we built ad creative that aligned messaging with customer intent. Strategic collaborations with home decor creators and DIY influencers expanded reach and diversified creative assets without increasing production costs.
To strengthen customer acquisition and brand visibility, we expanded beyond social advertising into Google Ads and YouTube Demand Gen campaigns. These efforts captured high-intent traffic and let the brand bid competitively against major home improvement players, while tailored campaigns for different customer personas diversified reach and future-proofed the media strategy.
Data-driven optimization and creative-led performance marketing produced growth across every key metric: a 540% increase in net sales within the first year, a 34% decrease in customer acquisition cost, a 205% increase in marketing efficiency ratio, and a 72% increase in repeat customer sales.
With a holistic full-funnel media strategy, precision audience targeting, and strategic channel expansion, Tradition Hardware transformed its advertising performance and positioned itself for long-term eCommerce growth.
View all case studies →“Strat88 has been a key part of our marketing strategy, providing the vigilance and deep expertise in paid advertising we lacked. Working closely with our in-house team, they helped us triple revenue in twelve months and consistently hit the growth forecasts that guided our scaling.”
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