Our Services
Case Studies
About
Contact
01 · Paid Media Campaign Management

Paid Media Management Built for Profitable Growth

We help eCommerce brands scale with smarter media strategy, stronger creative direction, and performance-focused campaign management across the channels that matter most. Every decision is built around efficiency, revenue quality, and long-term growth, not just more spend.

Get started with us →
Our Point of View

What paid media means to Strat88.

Paid media should be accountable to the business, not just the platform dashboard. We take a full-funnel view of performance, studying how each touchpoint contributes to acquisition, conversion, retention, and long-term growth.

That's why we don't rely solely on in-platform ROAS to define success. We prioritize the broader business signals that matter most, including MER, CAC, incremental revenue growth, and the health of the bottom line, so paid media becomes a strategic driver of profitable scale rather than a disconnected channel.

What's Included

Everything your paid media program needs to run.

From channel planning and campaign oversight to optimization and reporting, every part of the work is designed to improve efficiency, support smarter decisions, and drive more profitable growth.

Paid social campaign management
Channel strategy and media planning
Paid search campaign management
Budget pacing and optimization
CTV and programmatic media
Reporting dashboards and performance reviews
How We Work

A disciplined process, built around your business.

Every engagement starts with understanding the business behind the ad account, not just the performance inside the platforms. From there, we build a clear plan, execute with discipline, and keep refining based on what's actually driving efficient growth.

01

Assess

We review your account structure, funnel performance, creative, measurement, and business context to find what's helping growth and what's holding it back.

02

Strategize

We turn those findings into a focused paid media plan built around your goals, budget, margins, and growth opportunities across the funnel.

03

Activate

We put the strategy into motion through campaign execution, budget management, testing, and close alignment with the broader marketing effort.

04

Optimize

We evaluate performance beyond platform-reported results, using deeper business metrics to improve efficiency and protect profitability.

AI, Applied

AI makes the optimization faster and sharper.

We use AI to watch and improve accounts faster, not to run them on autopilot. Connected directly to your ad platforms, it surfaces what's working and what's wasting spend in near real time, while the strategy calls stay with a senior human.

  • Live account analysis AI plugged straight into your ad accounts to flag shifts, waste, and opportunities as they happen.
  • Creative testing Draft and iterate ad variations faster to keep testing fresh and fight fatigue.
  • Anomaly detection Catch overspend, tracking breaks, and performance drops before they cost you.
What Clients Say
"The team at Strat88 have been instrumental in the growth of KC. I appreciate their work ethic, accountability, and overall integrity when working on vast and complex projects. I know I can trust them to provide best-in-class domain expertise when I need it the most. We have been working together for half a decade and love the work they produce in every aspect. Highly recommended."
AW
Andy Wang
Head of Growth, KC HiLiTES
10.0X
Blended ROAS, 2026 YTD
+145%
YoY return on ad spend
Read the KC HiLiTES case study →
Before You Start

What to know before getting started.

01 What types of businesses is this service best suited for?
A strong fit for eCommerce and B2B brands looking to improve paid media efficiency or build a stronger acquisition strategy from the ground up. Whether you need more from an existing program or want to launch with a clearer plan, we build paid media systems designed for sustainable, profitable growth.
02 Which paid media channels do you manage?
We manage paid social, paid search, CTV, and programmatic media across platforms including Meta, Pinterest, TikTok, LinkedIn, Google, Microsoft, The Trade Desk, and Disney+. The right mix is shaped by your goals, economics, audience, and the channels most likely to drive efficient growth.
03 How do you measure success?
We look beyond in-platform ROAS and focus on the business metrics that matter most: MER, CAC, top-line growth, and overall efficiency. The goal is incremental growth that protects profitability, not just better dashboard numbers.
04 What does reporting and communication look like?
Clients receive clear reporting, regular performance reviews, and ongoing visibility into priorities and next steps. Reporting cadence depends on the size of the business, ad budget, and pace of learning, with lower-budget accounts typically having fewer live review calls due to slower data accumulation.
05 What is included in your paid media management service?
Our work typically includes channel strategy, campaign management, budget pacing, optimization, reporting, and performance reviews. Depending on the engagement, it can also include creative input, planning support, and broader funnel recommendations.
06 What budget do we need to get started?
There's no one-size-fits-all number, because the right budget depends on your goals, margins, offer, and growth stage. We can help assess whether your current budget is enough to create meaningful learning and scalable results.

Services designed to grow the whole business.

From paid media and CRO to email, SMS, and growth consulting, we build connected strategies that improve acquisition, strengthen retention, and support more profitable decisions as you scale.

Book a strategy call →