How a coordinated Meta and Google strategy helped a new outdoor retailer average 44% monthly revenue growth and cross six figures in monthly revenue.
Sackett Ranch set out to grow a new, high-quality retail brand in the outdoor space using paid media, with profitability as the priority.
As a bootstrapped business, profitable acquisition was non-negotiable. Every dollar of ad spend needed to work efficiently from day one.
We developed a strategy that used Meta and Google for their specific strengths. Meta spend built awareness while Google Ads captured intent, ensuring each platform played its role in a connected acquisition funnel.
Because every dollar counted, we built strict efficiency guardrails into the account structure, consistently optimizing toward bottom-line metrics and keeping CAC firmly in check as spend scaled.
With a wide product range, Sackett saw great success retargeting potential customers through dynamic campaigns, including Meta Advantage+ Shopping and Google Performance Max. These automated placements served the right product to the right person at scale.
Together we scaled the Sackett Ranch online store while maintaining efficiency, which is a real challenge for new businesses. Focusing on bottom-line metrics produced a standout 73% reduction in CAC.
The first eight months of the engagement averaged 44% monthly revenue growth, and along the way the store crossed its six-figure monthly revenue target.
View all case studies →Let's talk about how we can help your brand grow more efficiently.