AI Max for Search: What Ecommerce Brands Should Check After Google’s Auto-Upgrade

Google moved many Search campaigns to AI Max in September. Here’s what it switched on, where it overlaps brand search and PMax, and how to test it on revenue.

AI Personalization Lifts Conversions 40%: What Actually Works in Ecommerce CRO Right Now

AI personalization lifts ecommerce conversions ~40%, and personalized CTAs convert 202% better. What actually works in CRO right now, beyond A/B tests.

SMS Flows Drive 45% of SMS Revenue From 8% of Sends: The 2026 Automation Playbook

SMS flows drive 45% of SMS revenue from under 8% of sends. Get the 2026 playbook: which SMS automations to build, compliance rules, and email pairing.

The BFCM After Action Report: What to Review After Cyber Week

Key takeaways Run the after action report within 48 hours, on six questions, while everyone still remembers what happened. Do not treat those numbers as final. Around 17% of holiday sales come back as returns, and in one account we manage roughly 31% of conversions landed more than seven days after the click. Judge the […]

First-Party Data Is Your Biggest Paid Media Advantage in 2026 (Bigger Than Budget)

First-party data now beats budget size as a paid media edge. Learn how to collect, structure, and feed customer data into Google and Meta for better ROAS.

Beyond ROAS: How to Run Incrementality Tests That Prove Your Ads Actually Work

Platform ROAS tells you what your ads touched, not what they caused. Learn how to run incrementality tests that reveal what your paid media truly drives.

Meta Just Passed Google in Ad Revenue: How to Rebalance Your Media Mix for 2027

Meta is projected to out-earn Google in ads for the first time ever. What the shift means for your media mix, and how to rebalance budgets for 2027.

Meta Advantage+ Is Now the Default: How to Structure Your Account for 2026

Advantage+ is now the default on Meta. Here is how to restructure your Meta ads account for the AI-default era without losing control of creative or spend.

Structuring Your Meta Ads Account for Success

Retargeted shoppers convert up to 70% more often than cold traffic. Here’s the Meta ads funnel framework, plus Advantage+ and AOV tactics, that captures it.