Performance Max in 2026: How to Stop AI Campaigns From Cannibalizing Your Branded Search

Over 60% of Google Ads spend now runs through Performance Max. Learn how to stop PMax from cannibalizing branded search, inflating ROAS, and hiding real costs.

AI-Referred Shoppers Now Convert 42% Better: What Agentic Commerce Means for Your Marketing

AI-referred shoppers already convert better than typical traffic, and checkout is moving into AI itself. What ecommerce marketers should do about it now.

Q4 Paid Media Planning: Why Your BFCM Strategy Needs to Start in July

Q4 CPMs run 25-60% above annual average. Learn why winning BFCM paid media strategies start in July, and get our month-by-month planning framework.

Flows Over Campaigns: Why 5% of Your Email Sends Should Drive 40% of Your Email Revenue

Email flows generate ~41% of email revenue from just 5.3% of sends. Here are the automated flows every ecommerce brand needs, and how to build them right.

Fractional CMO vs Full-Time Hire in 2026: A Decision Framework for $1M-$10M Brands

1 in 4 US companies now uses fractional executives. A practical framework for $1M-$10M brands deciding between a fractional CMO and a full-time hire.